Vegan model Violife not too long ago revealed that its vegan cheese has 50 % of the local weather impression of dairy cheese. The model labored with main sustainability advisor Quantis to calculate the local weather footprint of eight Violife vegan cheese merchandise by way of their whole life cycle. The evaluation took under consideration the rising of the pure substances used within the merchandise’ recipes, after which it thought-about all of the steps concerned in making the merchandise, together with transportation, manufacturing, packaging, distribution, and their disposal by customers.
Along with producing lower than half the carbon footprint, the examine revealed Violife cheeses occupy lower than one-third of the land when in comparison with the identical quantity of dairy cheese. Violife undertook the evaluation to spotlight the significance of creating the change from dairy to dairy-free merchandise, and the impression client selections have on the atmosphere.
“The meals we eat contributes round 25 % of the CO2 emitted globally annually. Violife desires to indicate customers that what we eat could make a major optimistic impression on our planet by making a easy change from dairy cheese,” Victoria Slater, Head of Violife UK and Eire, mentioned in an announcement. “With our award-winning vary of alternative-to-cheese merchandise, individuals won’t need to miss out on any of the tacky recipes they love.”
Swapping dairy for vegan cheese to avoid wasting the planet
Because of these findings, Violife has introduced a brand new “Change” marketing campaign launching throughout the globe on January 1, 2022, that welcomes customers to a world the place merely altering dairy cheese to a vegan various can cut back one’s environmental impression. The totally built-in, multi-media marketing campaign exhibits on a regular basis foodie moments resembling eating out, indulging on the films, and cooking at residence and introduces Violife’s “change” meals which switches out the phrase ‘“cheese” for “change.” In an effort to dispel the parable that vegan meals won’t style or carry out as effectively, Violife recreates basic consolation meals such because the “Change” Burger, Nachos and “Change,” and “Changecake” displaying that small swaps make a distinction.
As an official sponsor of Veganuary—an annual marketing campaign that encourages individuals to go vegan for the month of January—Violife may also be encouraging customers to enroll to the Veganuary problem by pledging to plant 10,000 timber. For each 5 vegan meals registered, Violife will plant one tree. Created in partnership with One Tree Planted, the marketing campaign goals to plant 10,000 timber, and people eager to help the tree planting will be capable of go to the Violife web site beginning on January 1, 2022 to submit their vegan meal rely.
“These analysis findings present simply how massive an impression adopting a vegan weight loss plan could make in tackling local weather change,” Toni Vernelli, Worldwide Head of Comms and Advertising at Veganuary, mentioned in an announcement. “And because of progressive manufacturers like Violife, nobody has to sacrifice on style or comfort after they select climate-friendly choices.”
Primarily based in Thessalonica, Greece because the Nineteen Nineties, Violife’s merchandise at the moment are accessible in additional than 50 international locations around the globe. In 2018, the model turned extensively accessible in the US by way of Entire Meals Market. Violife has centered primarily on vegan cheese, providing merchandise resembling cheese blocks, slices, spreads, and wedges in varied flavors from cheddar to feta. The model has additionally provided a seasonal EPIC Christmas Platter that includes three Cheddar-flavored blocks (mature, smoked, and garlic & chili).
Earlier this yr, Violife launched its first vegan butter, Vioblock, at Asda shops throughout the UK. Vioblock is a brand new route for the vegan firm because it seems to broaden its product choices additional throughout the dairy options class.
For extra on vegan cheese, learn:
Vegan Babybel Cheese Is Right here and It’s Wrapped in Inexperienced Wax
Toronto Cheese Grasp Makes Vegan Brie That’s Simply Just like the Actual Factor
Daiya Improves Vegan Cheese Blocks with Oats and Chickpeas