At the moment, somebody new is signing up to participate in Veganuary each 2.5 seconds. Veganuary is an annual marketing campaign that encourages individuals all around the world to go vegan for the month of January and past. As of this week, the marketing campaign has additionally obtained its two millionth sign-up because it launched in 2014. This implies the marketing campaign has almost quadrupled since January 2021, when greater than 582,000 individuals signed up to participate in Veganuary.
Although Veganuary was first born in the UK, it expanded its efforts to the United States for the primary time in 2020 when greater than 50,000 Individuals pledged to go vegan in January. Veganuary’s 2022 marketing campaign has additional expanded this yr with India becoming a member of the US, UK, Germany, Chile, Brazil, and Argentina as marketing campaign hubs.
“As extra Individuals turn out to be conscious of the unimaginable affect our meals decisions have on our day-to-day wellbeing and the well being of our planet, attitudes in direction of consuming vegan are altering,” Veganuary US Director Wendy Matthews mentioned in a press release. “And whereas shifting our diets could seem daunting, signing as much as Veganuary makes it a lot simpler as our free pledge is crammed with all the instruments and assets it’s essential to make it enjoyable and simple.”
Extra Individuals are going vegan for Veganuary and past
A latest YouGov survey signifies that 30 p.c of Individuals say their notion of a plant-based or vegan weight loss plan has modified for the higher within the final two years, since Veganuary’s preliminary launch within the US. The nation now ranks quantity two when it comes to marketing campaign sign-ups per nation.
The Veganuary marketing campaign supplies individuals who pledge to go vegan with instruments and assets to assist with the transition. Assets embody a free superstar e-cookbook, the Official Veganuary Starter Equipment in addition to day by day recipes, diet trackers, meal plans, tips about consuming out, and ongoing assist by a 31-day e mail sequence throughout their pledge month. The free 2022 Superstar Cookbook that’s despatched to all members consists of contributions from Venus Williams, Jane Goodall, Bryan Adams, Mayim Bialik, and NYC Mayor Eric Adams.
“It doesn’t matter what your previous habits or household traditions may need been, you all the time have the ability to decide on to eat more healthy,” Adams mentioned in a press release. “You may incorporate meals that tie into your heritage whereas reinventing consolation meals the best way it was all the time meant: as therapeutic for the thoughts, physique, and soul.”
Increasing the Veganuary model
Lately, main manufacturers, retailers, and eating places have joined Veganuary by providing promotions, giveaways, and particular menu gadgets, whereas creating specialised advertising campaigns for plant-based merchandise. Final yr, IKEA’s UK department went all in on Veganuary by selling its vegan scorching canine and meatballs in an effort to encourage consumers to go vegan for the month of January and past.
For the final two years, retail large Costco has promoted the marketing campaign to hundreds of thousands of consumers with a two-page unfold in its Costco Connection journal highlighting the advantages of following a plant-based weight loss plan, vegan recipes that use merchandise out there at Costco shops, and suggestions for transitioning to a vegan weight loss plan.
Meals manufacturers have additionally begun timing their plant-based product launches for January to capitalize on the marketing campaign’s success. This yr, French cheese model Bel Group is releasing a vegan model of its famed Babybel cheeses wrapped in inexperienced wax to distinguish them from the normal pink packaging of the dairy model. And, restaurant chains reminiscent of Domino’s and Burger King are celebrating Veganuary with the launch of vegan menu gadgets together with vegan pepperoni pizzas and vegan rooster nuggets.
For extra about Veganuary, learn:
Veganuary Founder Launches Vegan Fried Rooster Model
Tabitha Brown Companions With Veganuary to Assist Everybody Go Vegan
Veganuary Expects to Save Extra Than 1 Million Animals From Slaughter