Home News Lightlife Debuts Its Most Realistic Vegan Chicken at 500 Whole Foods Hot Bars

Lightlife Debuts Its Most Realistic Vegan Chicken at 500 Whole Foods Hot Bars

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Vegan model Lightlife has debuted a brand new whole-muscle vegan hen that’s completely obtainable within the ready meals part at greater than 500 Entire Meals Markets (WFM) in the USA and Canada. WFM’s culinary staff will use the unbreaded plant-based hen in a wide range of recipes, resembling vegan hen salad, or by dicing, slicing, shredding, or serving it complete on the grocery retailers’ scorching bar, chilly salad bar, and grab-and-go choices.

“Entire Meals is thought for its high-quality, nutritious, and handy meal choices, and we’re excited to accomplice and launch this innovation to fulfill their prospects,” Jitendra Sagili, Chief Analysis, Improvement and Meals Know-how Officer of Greenleaf Meals, SPC (guardian firm of Lightlife), mentioned in an announcement. “This distinctive, versatile design is the results of collaboration with the Entire Meals Market’s culinary staff that has a style, colour, and pull-apart texture that delivers on hen expertise.” 


Lightlife takes on vegan hen

The brand new vegan hen is comprised of chickpea flour and pea protein and is claimed to have the style, colour, and pull-apart texture that mimics conventional white hen meat. The brand new providing comes on the heels of Lightlife’s introduction of breaded vegan hen tenders and fillets in stores—the primary breaded plant-based hen designed to be bought alongside contemporary meat at grocers. 

“Lightlife’s Plant-Based mostly Hen is a superb product so as to add to our portfolio,” Chef Amy Eubanks, Principal Program Supervisor of International Culinary Improvement at Entire Meals Market, mentioned in an announcement.  “It’s tremendous tasty and works nice as a substitute for hen. I’m wanting ahead to the intense future we’ve got with Greenleaf Meals and the improvements they’ve on the horizon.” 

Lightlife was based in 1979 as a vegetarian firm and eliminated all animal substances in 2017 shortly after its $140 million acquisition by Canadian meat large Maple Leaf Meals. The model’s foray into vegan hen provides to its rising portfolio of plant-based meat merchandise resembling burgers, scorching canines, sausages, and deli meats. In recent times, the model has expanded its merchandise into the foodservice sector. In August 2020, Lightlife partnered with worldwide fast-food chain KFC to supply a full vegan Plant-Based mostly Hen Sandwich in any respect of its places throughout Canada after a wildly profitable path of vegan hen choices at one location in Mississauga, ON—the place it bought over a months’ value of sandwiches in six hours. 


The vegan BLT craze

This isn’t the primary time Lightlife merchandise have been supplied in WFM’s ready meals part. In 2018, WFM worker Dennis Horton created a vegan BLT sandwich utilizing Lightlife tempeh bacon, together with garlic aioli, tomato, lettuce, and avocado. It was obtainable on the deli counter of the Santa Monica, CA location of the grocery chain and choose places within the Southwest and Southern Pacific areas.

Shortly after its launch, WFM was hit with a excessive demand for the sandwich, prompting the chain to increase the providing nationwide. The frenzy started after now-famous vegan actress and influencer Tabitha Brown posted a video to Fb of herself having fun with the sandwich in her automobile, exclaiming that the meal was so scrumptious that her life was altering proper earlier than her eyes. “Honey, I’m wanting round, and stuff seems to be totally different,” Brown joked. “That’s how good it’s.” Shortly after the video went viral and prospects started requesting the sandwich at their native shops, WFM responded to the elevated demand for the sandwich by publishing a weblog publish devoted to Brown and increasing the provision of the now-famous sandwich to greater than 150 further places nationwide—with a further 14 places in Canada.

For extra on vegan hen, learn:

Vegan Fried Hen Model Is Coming to the US to Assist KFC Stage-Up

Past Meat’s Vegan Hen Tenders Are Coming to Walmart

This Vegan Hen Is Made to Assist Omnivores Ditch Meat

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