Home News KFC Is About to Launch a Vegan Fried Chicken Bucket at More than 4,000 Stores

KFC Is About to Launch a Vegan Fried Chicken Bucket at More than 4,000 Stores

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On January 10, KFC will launch its first plant-based hen possibility nationwide at its greater than 4,000 areas. The brand new Past Fried Rooster was created in partnership with vegan model Past Meat to duplicate KFC’s well-known fried hen however with out animal merchandise. Past Fried Rooster will be ordered à la carte in six-piece or 12-piece sizes, or as a part of KFC’s first plant-based combo meal which comes with KFC Secret Recipe Fries (which don’t comprise animal substances) and a medium drink. Costs range by location.  

“We couldn’t be prouder to associate with KFC to supply a best-in-class product that not solely delivers the scrumptious expertise shoppers count on from this iconic chain, but additionally gives the added advantages of plant-based meat,” Ethan Brown, Founder and CEO of Past Meat, mentioned in a press release. “We’re actually thrilled to make it obtainable to shoppers nationwide.”

Whereas the Past Fried Rooster itself doesn’t comprise animal merchandise, KFC notes that the plant-based hen isn’t ready in a vegan-friendly approach because it shares gear with different menu objects, together with hen. It is usually served with a alternative of three dipping sauces, Honey BBQ, Ranch, Honey Mustard, and KFC Sauce—all of which comprise animal-derived substances. The Past Fried Rooster is out there for a restricted time at collaborating areas nationwide whereas provides final. 

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KFC’s plant-based hen journey

Past Meat and KFC (which is owned by Yum! Manufacturers) has been working collectively for a number of years to launch a vegan model of its famed fried hen. In August 2019, KFC examined Past Fried Rooster (in two codecs: nuggets and boneless wings) at one location in Atlanta, GA the place it promptly offered out inside 5 hours of launch. KFC expanded the check to just about 70 areas in Charlotte, NC, Nashville, TN, and surrounding areas adopted by 50 Southern California areas for a restricted time in 2020. The California check areas additionally proved wildly profitable and offered out of Past Fried Rooster inside per week. 

In 2021, KFC US President Kevin Hochman commented concerning the chain’s continued curiosity in growing plant-based hen, stating that it was trying to recreate its well-known hen as intently as doable with out utilizing animal merchandise. With the nationwide launch introduced, it seems to be like KFC and Past Meat have nailed it. “The mission from day one was easy—make the world-famous Kentucky Fried Rooster from vegetation,” Hochman mentioned in a press release. “And now, over two years later we are able to say, ‘mission achieved.’”

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KFC and Past Meat additionally tapped actress, producer, and creator Liza Koshy to be the face of its co-branded “Kentucky Fried Miracle” marketing campaign to advertise the nationwide launch of Past Fried Rooster. 

Past Meat is altering the fast-food panorama

Legacy manufacturers within the fast-food house need to modernize within the plant-based course so as to enhance their sustainability metrics and appeal to new clients who’re more and more searching for extra plant-based choices. Many of those chains have turned to Past Meat for assist. 

Along with KFC, Past is working with different Yum! Manufacturers-owned chains to carry plant-based proteins to their menus, together with Pizza Hut and Taco Bell. In 2020, Pizza Hut launched two pizzas topped with Past Meat’s Italian sausage nationwide earlier than exploring a launch of Past Pepperoni in 2021 at 70 check areas throughout 5 cities. 

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At Taco Bell, Past Meat has been working to develop a never-before-seen plant-based protein within the QSR house for greater than a 12 months. Late final 12 months, rumors started circulating that Taco Bell rejected plant-based carne asada that Past Meat developed as a part of its partnership. Nevertheless, Taco Bell confirmed to VegNews that its partnership with Past Meat was ongoing, with plans to launch the novel plant-based protein within the close to future. 

Past Meat additionally labored with Panda Specific to develop a vegan model of its orange hen, the Past the Unique Orange Rooster which was first examined—and well-received—at choose areas in New York and Los Angeles in July 2021. By October 2021, Panda Specific expanded the check to 70 areas throughout 10 states and if all goes properly, the chain plans so as to add the vegan orange hen to its greater than 2,000 areas nationwide. 

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And whereas all of those chains are big companions, Past Meat’s greatest account is McDonald’s. The vegan model is presently working with the worldwide fast-food large underneath a three-year partnership to develop its McPlant platform, which might end in market-specific launches of assorted plant-based objects comparable to hen, bacon, and breakfast sandwiches. To this point, the partnership has resulted within the launch of the McPlant, a plant-based burger that includes a bespoke Past Meat patty. The McPlant is presently being examined at eight US areas and is hitting all McDonald’s areas throughout the UK this week. 

For extra about vegan at KFC, learn:

KFC Canada Sells Out of Vegan Rooster in Six Hours
KFC Sells One Million Vegan Rooster Burgers within the UK in January
KFC Provides Vegan Rooster Burger to Everlasting Menu Throughout UK

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